Data Management Platform (DMP)
Our state-of-the-art licensed Data Management Platform (DMP) is a software platform used for collecting and managing data for digital marketing purposes. This allows businesses to identify audience segments, which they can use to target specific users and contexts in online advertising campaigns. Our DMP uses big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. The advantages of using our DMP include data organization, increased insight on audiences and markets, and effective advertisement budgeting.